Showing posts with label niche audiences. Show all posts
Showing posts with label niche audiences. Show all posts

Tuesday, October 11, 2011

The 3 Rs of Journalism

We all know the 3 Rs - reduce, reuse and recycle.

In the world of journalism the R words are bad words. Content must be new, fresh and always updated. You would never re post a status, so why should you republish an article? Been there, read that, on to the next.

That's not what leaders at the New Yorker think.


The iPad allows publications to distribute content at little to no cost. Plus, the labor for the articles is already done, so what have you got to lose? Nothing. The profit can only go up.

That's what's going on at the New Yorker. They are organizing old content into groups and republishing it on the iPad. The project started with "At the Ballpark", a collection of baseball articles dating back to 1929. Now there is also golf and sustainability collections, only available on the iPad.

These collections are especially appealing to advertisers looking to target wealthy readers and associate themselves with specific topics.

Even though online news has created an environment in which people get their news instantly, it has also created an environment in which news and be reused and recycled.

Check out the original article.

Saturday, October 8, 2011

New Websites and Boobies

On Monday October 3, Arianna Huffinton introduced some new Huffington Post websites. These websites include Huff/Post 50, Huff Post High School, Huff Post Weddings and Huff Post Gay Voices.

This afternoon, I've been exploring these sites and reading a couple articles. Huff Post High School has some good advice on college applications, some pictures of celebrities and a few Homecoing videos. I don't know how many high school kids would use this as a source of information but it is a cute attempt to attract some younger readers.

Of all these sites, I found my favorite article on Huff/Post 50. It was an article about boobs.

The Splendors of Boobs by Lee Woodruff is a fun, easy read and perfect for a Saturday afternoon. It goes though different terms for boobs and gives explanations for each one. Hooters, The Girls and Tatas made the list along with some other classics but even boobies was left off.

Check it out and let me know what you think and enjoy this clip from my all time favorite TV show.